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The rise of

The rise of "Silence Cafe" Cafe recommendation in Japan

A young woman sits alone in a caf sipping tea and reading a book. She pauses briefly to scribble in a nearby notepad before showing her words to a passing caf worker: Where are the toilets please? A young lady was sitting alone in a cafe, sipping

2015-10-17
Not only selling coffee, the first Costa WeChat Pay flagship store wants to play

Not only selling coffee, the first Costa WeChat Pay flagship store wants to play "social consumption".

Unlike using a fully automatic coffee machine, Costa always insists on making coffee by hand, giving customers the most mellow taste. However, the quality of this kind of slow workers is different from the pace of life in pursuit of speed. How to make customers enjoy the highest quality coffee in the shortest time, Costa has found a breakthrough with the help of mobile payment tools. This is located in Xinguang, Beijing.

2016-05-27
Principles of coffee shop sales

Principles of coffee shop sales

When a store officially opens, it is the beginning of the real challenge, because it is not difficult to open a store, but if you want to make money, it is not so simple, you must know marketing knowledge. The shop has been open for one or two years, or for three years or more, when the external environment changes, such as the opening of the subway, the transfer of the business circle, the construction of buildings nearby, or competition in the same industry, such as opening one opposite, corner alley.

2014-06-04
Digitization of Starbucks

Digitization of Starbucks

In July, Howard Schultz, CEO of Starbucks, hosted Jack Dorsey, founder of Square, a mobile payment app from Silicon Valley, at Starbucks headquarters in Seattle. Jack Dorsey is also the co-founder of Twitter, whose products focus on the field of mobile payments, including card swipers, payment apps and mobile payment solutions.

2014-07-26
The Internet is worth coffee.

The Internet is worth coffee.

After more than half a year of operation, the afternoon tea category of downstairs 100 has reached 12 kinds, most of which are star products of offline chain brands.

2014-07-18
Japan's

Japan's "get rid of Solitude" Cafe is not lonely to eat alone

Do you feel particularly embarrassed when everyone meets someone to eat? Do you always look at your cell phone from time to time?

2014-05-23
Six major actions of Starbucks in 2014: push mobile order payment, car booking service, etc.

Six major actions of Starbucks in 2014: push mobile order payment, car booking service, etc.

In 2014, Starbucks (feature Reading) was not content to be just an affordable coffee chain brand, while maintaining a global expansion posture, it used mobile technology to connect more closely with customers, and self-revolutionized the establishment of a roasted coffee experience hall and launched the boutique coffee brand R. At the end of the year, Huanlizhi specially compiled the major reports about Starbucks in the past 12 months to see the largest in the world.

2014-12-30
12 Things Starbucks Employees Won't Tell You

12 Things Starbucks Employees Won't Tell You

Laura Beck has worked at Starbucks in the United States for six years. Like all service providers, he is most afraid of facing customers who are difficult and worrisome. Because of professional requirements, they cannot complain to people in person. Recently, he shared an article about what employees really think about customers, which caused widespread discussion. 1. For friendly regulars, we sometimes

2015-08-07
Internet content of a cup of coffee: marketing of Starbucks' mobile social talent show mobile terminal platform

Internet content of a cup of coffee: marketing of Starbucks' mobile social talent show mobile terminal platform

Mobile social marketing model is flexible, accurate and interactive, which makes the target of the audience more accurate and information transmission more accurate. The use of mobile terminal platform marketing has become an important means of enterprise marketing in the era of mobile Internet. But it's not IT brands like Google and Microsoft that do the best mobile social marketing, but Starbucks, which sells coffee. Top 100 Starbucks with the highest social media participation

2015-12-29
Starbucks CDO: digital business strategy is as important as selling coffee

Starbucks CDO: digital business strategy is as important as selling coffee

When the vision of digital strategy is defined and digital marketing, Starbucks card business, customer loyalty program and e-commerce are combined, there is a new spark between them. Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25% of companies

2016-06-17
Starbucks'

Starbucks'"chief digital officer" digital business strategy is as important as selling coffee

Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25 per cent of companies will have chief digital officers (Chief Digital Officer, hereinafter referred to as CDO). In fact, this is a natural development in the organizational structure of the enterprise: 70% of the respondents

2016-07-13
Starbucks' new style APP can customize coffee and tip for individual needs.

Starbucks' new style APP can customize coffee and tip for individual needs.

Starting next week, iPhone users will not only be able to buy coffee for their individual needs but also use the app to tip directly when using Starbucks' mobile app. The Coffee King decided to update the app on March 19. In addition to making the app easier to use, it also hopes to enhance consumers' shopping experience by adding rich features. Starbucks APP is customizable

2016-07-18
Starbucks only has coffee? It's actually a technology company!

Starbucks only has coffee? It's actually a technology company!

Do you know that Starbucks is a coffee that brings together literary and artistic young people? Certainly. Starbucks is a cafe and the world's most awesome chain of cafes. Many people have now developed another name for it: Starbucks Art Photo Studio. Whose moments don't have many pictures of holding coffee cups at Starbucks! However, this is not high-end enough, his most powerful identity is his

2015-07-27
Learn about coffee history and culture-Father of coffee tree

Learn about coffee history and culture-Father of coffee tree

The father of coffee trees-Martinique (martinque), a French island with an area of only 1100 square kilometers, she is the place where the history of coffee cultivation in Central America began. She witnessed the growth and destruction of an industry. There is a special story about coffee coming from France to America. Coffee trees introduced from Holland in 1714 have been growing in the Royal Botanic Gardens in Paris.

2015-11-26
12 things Starbucks baristas are too embarrassed to tell you

12 things Starbucks baristas are too embarrassed to tell you

People in the service industry may be most afraid of meeting low-quality guests who make things difficult for them. Laura Beck, who has worked at Starbucks for six years, recently shared an article about what shop assistants really think of their customers, which caused a heated discussion at the moment. Although they don't complain to people face to face out of professionalism, they actually think the same way. The following list of 12 Starbucks orders, pay attention to

2015-04-23
What kind of marketing strategy increases the performance of a cafe by 600%?

What kind of marketing strategy increases the performance of a cafe by 600%?

A coffee shop has not been very well run, the turnover is mediocre, but after that, the sales volume of the coffee shop has been increased by 600%. How can this be done? What kind of marketing strategy has made it change so much? First, tell the related merchants that if they spend more than 100 yuan here, they will give you a 100 yuan shopping card and a cup of coffee. Of course, this shopping card is a shopping card from the cafe.

2015-04-09
Development of Coffee Culture Cafe

Development of Coffee Culture Cafe

It is said that people who sit idle in Paris cafes all day are either artists or thinkers. Therefore, he (or she) ordered a cigarette to sit in a daze is stylish and stylish, saying that he or she is not too much at work. However, in the realistic and materialistic United States, if you come across some dedicated-looking handsome man or cool woman with blue buds in her ears and apples in front of her, sucking a large glass of ice in a corner of a cafe

2014-12-08
Cafes have become a favorite place for alternative office workers.

Cafes have become a favorite place for alternative office workers.

It is said that people who sit idle in Paris cafes all day are either artists or thinkers. Therefore, he (or she) ordered a cigarette to sit in a daze is stylish and stylish, saying that he or she is not too much at work. However, in the realistic and materialistic United States, if you come across some dedicated-looking handsome man or cool woman with blue buds in her ears and apples in front of her, sucking a large glass of ice in a corner of a cafe

2015-03-18
Cafes operating cafes have become a favorite place for office workers.

Cafes operating cafes have become a favorite place for office workers.

It is said that people who sit idle in Paris cafes all day are either artists or thinkers. Therefore, he (or she) ordered a cigarette to sit in a daze is stylish and stylish, saying that he or she is not too much at work. However, in the realistic and materialistic United States, if you come across some dedicated-looking handsome man or cool woman with blue buds in her ears and apples in front of her, sucking a large glass of ice in a corner of a cafe

2015-02-02
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